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Explained by Josh Harris

Bad Advice for Marketing Business

That's it, websites and internet marketing crap doesn't work!

At least that’s what it feels like most of the time.

As the internet is changing faster than ever we have to deal with an overload of information from sources
like Facebook, Google, Amazon, etc. but the real question is what does that mean to businesses and how do WE make money with it all?!

In this article I’m going to tell you four ways to test your approach and make sure you crush your competition to start ACTUALLY bringing in more customers.

I have been building websites and making (lots of) money online for over ten years now. It all started with making a cool Myspace page, I mean come on it had to be killer to get the ladies right?!

I then moved to eBay and other online auction sites, I found my way into affiliate marketing, I have been considered a top specialist in drop shipping and eCommerce sites for years and I have a real knack for helping local businesses reach out into their local areas and explode in the maps rankings.

I’m a certified Google local guide and have thousands of contributions and top ranked listings on the maps and business directories but I want to focus more on my failures for a minute.

“It is common sense to take a method and try it. If it fails, admit it frankly and try another. But above all, try something.”
Franklin D. Roosevelt
Looking Forward

Let me tell you some mistakes I've made with my business and the internet...

Why doesn’t it work?

To start, nobody knows “what making it all work" actually means or takes the time to define it. It’s simple.. What do you want from the internet?

(DON’T just say money or I’ll call you a millennial)

Do you want leads, phone calls, sales..? What do you want your website to produce?

Consumers don’t just “surf" the web anymore, you have to give them what they want!

In fact, Google stated in late 2016 that customers would bounce (turn around and leave immediately) from a page if they didn’t find the exact button they were looking for within 2 and a half seconds of getting to your page.

This INCLUDES load times!

Buffering Meme

Beat The Buffer

If it takes 3 and a half seconds to load up your website on a phone and view your buttons (drop down menus are horrible because of this) then you are going to see less than 2% of your overall traffic actually “use" your website

AND.. usually the visitors with that much patience are the ones you send there yourself and aren’t always qualified buyers
(Ex. Family and Friends.)

Amount of Customers Using Primarily Mobile Devices

2011 - 2012
30%
2013 - 2014
60%
2015 - 2016
80%
2017
90%

Try asking yourself these three questions:

1. What do my customers want to do on my (or with my) website?

Tip: Google states that 74% of users interacting with a business website are looking to take action that same day with either a phone call, map for directions, or an action to an in store purchase such as viewing a menu or list of services and pricing.

2. How quickly can my customers get to that information?

Look at your website on your phone the same way customers see it. Add Click 2 Call, Click 2 Map, and other Shortcuts.Use tools like Googles Page Speed Tester  to test your page speed

3. What can I get rid of?

Most business owners hate to think about this part because over the years many so called “SEO Experts" have valued and praised links to and on your site claiming that every one adds up to your total scores and the people with the most will do the best.

There could be nothing further from the truth; I’ll explain more in a second.

The Bottom Line

Face it, if your website isn’t getting compliments and producing NOTICEABLE results without you doing all of the work then it probably sucks and is no better than a business card.

Business owners hate to hear this and most get defensive because they have spent hours upon hours trying to use some cheap online builder program or websites in a box to create what they imagine is equivalent to a website and end up with what most kids in middle school could do in their sleep these days.

Frustrating I know…

I personally don’t spend hours upon hours trying to fix something, call a professional, and then get mad at the professional that I was using tools from a dollar store but this is the most common mistake businesses are making.

They insist on trying things the cheap way or doing it themselves and then get upset when I can’t explain in a ten minute conversation why they are failing and what needs to be done to fix it.

The Amount of Mobile Users Who BUY That Same Day!

But I’ve TRIED using “pro’s" and gotten ripped off!

So have I, and I can guarantee you I’ve spent A LOT more than you have on my marketing mistakes.

Let’s not get into that right now 😉

Ask yourself these questions:

  • Did you hire someone you actually knew or that had any verified experience?
  • Did you review their previous customers and look for actual proof or did you just believe the sales rep and fancy looking webpage that had “quoted" text from a random source saying “These Guys Are Awesome!!"?
  • Did you take the cheap route and try the “small" package for only a hundred bucks and see what it did for you?

I love all of the activists in today’s world who want to act like they have a problem with minimum wages and world poverty but then think that some idiot is going to get their phone to ring for only $200 and then have enough time to do that for enough people every month to make a living.

Ya that would be nice huh, I remember by dreams as a young entrepreneur too.

Stop the Scammers and  Do The Math

How many hours at minimum wage do you think $200 can get you? Well I’m running my business in AZ so minimum wage here is $10 an hour and then I have to ask you the question..

Do you want minimum wage people running your marketing campaign?

The answer is no, anyone half decent at doing what we do here is going to make no less than $15 to $20 an hour and up.

Some of my programmers and graphics employees make way more than that..

So basically, we’re talking 5 to 10 hours of work to make a phone ring and that’s if you only count manual labor and not what needs to be spent on ad placement.

Hmm, sounds like we’re back to the business in a box solution doesn’t it?

It doesn’t work and you get what you pay for..
So What SHOULD you do?

Always Remember!
A Goal Without A Plan Is Just A Wish

Develop Your “Marketing [BLANK]"

When I talk to other business professionals about using the internet to generate their businesses money we talk about a marketing plan, or marketing strategy, or a marketing schedule.

I can never just give my clients “A Marketing" it literally isn’t even a thing so before you start sounding like a genius and saying

you “need marketing" or SEO you should probably start with a plan or a strategy that includes the following:

  • Who is your ideal customer?
  • What does your ideal customer want?
  • What type of device will your ideal customer be using? (For the most part)
  • Can your ideal customer easily do these things quickly with your current website and setup?
  • Is that scale-able and can you turn up the volume or are you only finding short bursts of success?

If you are not sure of the answer to any of these questions you should think them over, discuss them with your mentors and associates, or..

consider a consult to develop a more comprehensive plan so you know what it is that you are actually marketing or about to hire somebody to do.

THEN,

Focus on conversions and get some sales, you don’t need 100 today. Start with 1 then 5 and then scale from there.

Let me tell you how to do this;

Back to my point from earlier…

If your website doesn't have a SPECIFIC purpose it will fail

This is HUGE!

Earlier I mentioned that there could be nothing further from the truth than the idea that you should
keep all of your websites pages and links forever and that they somehow add up to a total score.

Let me be clear, there IS a scoring system in place…

It’s just not about who has the most anymore, that was called spam!

Software, search engines, and search results are changed weekly to prevent spamming. SO..

The more links, the lower your average score if they aren’t GREAT links

I did admit to a scoring system so let me explain

How It Works

How it all really works

Search engines look at what is called “Relevancy"

Relevancy is the measurement of your pages overall likelihood to give a customer what they are searching for

This USED to be based off of keywords and search terms but not anymore.

These days Google and other search engines use performance tracking metrics, cookies, and other methods of determining how pleased someone was once they land on any page of your website.

Basically if someone goes to your site and doesn’t actually do something like call you, click around, or submit a form then..

search engines realize this person didn’t find what they wanted and your website is most likely not the best result for that search or topic meaning your relevancy score is dropped.

This means they show you less and less as time goes on and your performance never increases.

Your Search Engine Standings or SEO Ranks Are a Total of All Pages and their Relevancy, Not just back-links or keywords.

How do I find out if I’m relevant?

Well honestly, do I even have to tell you?

Most people already know based on how they feel their website is performing or based on how often their phone rings from unsolicited calls or customers.

Do you have tracking in place or a way to know what your website or other online sources are producing?

One of my favorite quotes (although I can’t remember who said it) states that “We cannot change what we do not measure" so keep in mind that to stay ahead of your competition sometimes it may mean;

slowing down and defining who, what, when, where, and why your doing something for your business.

Quality is definitely better than quantity in today’s spam filled world.

Where To Start
"Remember - We cannot change what we do not measure"

Seriously, this isn’t rocket science

The information about exactly how many calls you got doesn’t just exist somewhere out on the internet!

You need to track it!!

Companies like Amazon, eBay, Google, and Facebook have all
made their millions specifically ON that data and tracking customers. Don’t you think it’s time you start too?

It is hard to find great tracking tools and I personally use my own custom suite of analytics software and call forwarding and call tracking tools but those aren’t easily configured without programming knowledge.

Try starting with the basics like a pen and paper.

Keep track of number of calls, calls converted into sales, repeat customers vs. new customers,
and anything else you think might be helpful.

If you don’t know what will be helpful then I suggest you backup to your marketing plan and
define what you want out of the internet so you can start tracking and seeing if it’s working or not.

Hire a REAL professional {not self proclaimed}

People know I don’t shy away from speaking my mind and making it clear that I am good at whatI do but I don’t make bold faced claims
without my customers making them first.

Look for someone who has a reputable standing with business owners and track record of actual success. Don’t just trust the book worm or the kid working for the next big tech firm who sounds like they know what they are talking about.

Ask your marketing professional these questions:

1. How many customers do you CURRENTLY serve?

If someone tells you thousands be realistic and run, this is a lie and no company currently has thousands of marketing clients they work (successfully) with or they would be bigger than FoxNews. I have a waiting list for most of my upper level services and I only work with companies who have a developed
marketing plan. No marketing professional in their right mind would blindly work without one.

2. What CAN’T you help me with?

Every good marketer and business professional knows where to draw a line and tell you when enough is enough. A good sign that you are “being sold"
is if the person you are working with has unlimited upgrades and seems happy to “hook you up" with all of them.Real marketing companies will tell you where and how you will see results not just give you what you want and take your money, if someone doesn’t draw a line this may be a sign they are just pushing for a sale and not the long term relationship.

3. Where can I find 3rd party VERIFIED REVIEWS FROM REAL customers?

Don’t believe a “reviews and testimonials" page from someones website unless they link over to the actual source of the review and can be found OFF of the companies website. Anyone can put up words of praise that look like they are from a customer. Only look for verified sources, even small companies have at least a few.

I hope this information has been helpful and for more tips, pointers, and marketing advice be sure to share this article and like / follow me on social media for more!

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