How it all really works
Search engines look at what is called “Relevancy"
Relevancy is the measurement of your pages overall likelihood to give a customer what they are searching for
This USED to be based off of keywords and search terms but not anymore.
These days Google and other search engines use performance tracking metrics, cookies, and other methods of determining how pleased someone was once they land on any page of your website.
Basically if someone goes to your site and doesn’t actually do something like call you, click around, or submit a form then..
search engines realize this person didn’t find what they wanted and your website is most likely not the best result for that search or topic meaning your relevancy score is dropped.
This means they show you less and less as time goes on and your performance never increases.
Your Search Engine Standings or SEO Ranks Are a Total of All Pages and their Relevancy, Not just back-links or keywords.
How do I find out if I’m relevant?
Well honestly, do I even have to tell you?
Most people already know based on how they feel their website is performing or based on how often their phone rings from unsolicited calls or customers.
Do you have tracking in place or a way to know what your website or other online sources are producing?
One of my favorite quotes (although I can’t remember who said it) states that “We cannot change what we do not measure" so keep in mind that to stay ahead of your competition sometimes it may mean;
slowing down and defining who, what, when, where, and why your doing something for your business.
Quality is definitely better than quantity in today’s spam filled world.